This classic of early social science is a pioneering survey
of crowd psychology. Mackay examines three historic swindles: The Mississippi
Scheme, The South-Sea Bubble, and Tulipomania. Motivated by avarice among
scoundrels and cads and nourished by gullibility, ignorance and desperation
among the marks, these flim-flam schemes went very wrong. For any reader interested in bubbles,
crashes, pyramid scheme, scam investments. Mackay was a journalist so he writes
– clearly and jauntily - for the popular
mind, ironically enough, since I’m sure he would ruefully agree with K’s
observation in Men in Black, “A
person is smart. People are dumb, panicky dangerous animals and you know it.”
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